> ## Documentation Index > Fetch the complete documentation index at: https://growthmethod.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Ideal customer profile > Growth Method isn't designed for everyone ## Primary ICP characteristics We work with in-house marketing teams, consultants and agencies. We see the most success where Growth Method is deployed in companies and marketing teams where there is an existing growth culture, or a top-down mandate from leadership for change. Size doesn't matter. We work with companies of all sizes — from teams of 6 to organisations of 6,000. ## Secondary ICP characteristics Additional common characteristics: * Teams are trying to adopt a more agile approach but lack AI-native tooling * Teams with clear growth goals (signups, demos booked, meetings booked, purchases etc) * Teams that want to move fast without bureaucracy * Use of tech platforms that embrace open standards (REST APIs, OpenAPI schema, MCP) * English speaking team (we have teams across the UK, US, Europe and South America) * Modern, autonomous marketing and growth teams that value speed, experimentation and impact ## Anti ICP characteristics * An outputs over outcomes culture * Lacking business-focused metrics * Waterfall marketing planning with long (3 month+) campaign cycles ## Related resources * [https://growthmethod.com/bullseye-customer/](https://growthmethod.com/bullseye-customer/) * [https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-custome](https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer)