> ## Documentation Index
> Fetch the complete documentation index at: https://growthmethod.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign stages

> Understanding the marketing campaign lifecycle

A campaign in Growth Method moves through the following stages:

<Info>
  Prioritised → Building → Live → Analysing → Complete
</Info>

`Priortisised`is currently `Unscored` at various places in the app, this is effectively your campaign backlog. We consider a campaign to have started once it enteres the `Building` stage.

By default, we encourage all teams to follow agile best practises and to complete campaigns within a standard 6 week period.

<Steps>
  <Step title="Prioritised" stepNumber={1}>
    New campaigns are created using the campaign hypothesis builder and are scored automatically using our AI scoring algorithm. For more information see our guide to [scoring](/guides/scoring).

    * Duration: None
    * Next stage: Building (manual)
  </Step>

  <Step title="Building" stepNumber={2}>
    This is where your campaign idea transforms from an idea into an actionable experiments. Whilst the majority of the work here will be done outside of Growth Method, details of the work that has been done should be recorded here for your team.  Inline with agile best practises sthis stage should take no more than 7 days.

    * Editable field(s): Build
    * Duration: 1 week (suggested)
    * Next stage: Move to live (manual)
    * Team notified: Yes
  </Step>

  <Step title="Live" stepNumber={3}>
    Once built the campaign is moved live. By default campaigns remain in live for 4 weeks (28 days). Campaigns are moved to analyising and notifications sent to members automatically after 28 days.

    * Editable field(s): Build, Results
    * Duration: 28 days
    * Next stage: Move to complete (automatic)
  </Step>

  <Step title="Analysing" stepNumber={4}>
    Campaign is in the analysing stage where data is gathered, analysis is completed. This should take no more than 7 days.

    * Editable field(s): Build, Results, Analysing
    * Duration: 1 week (suggested)
    * Next stage: Move to complete (manual)

    For more details on analysing your campaign see our guide on [results](/guides/results).
  </Step>

  <Step title="Complete" stepNumber={5}>
    Once analysis has been completed the campaign can be moved to the complete stage, and all team members will be [notified](/guides/notifications).
  </Step>
</Steps>