Skip to main contentPrimary ICP characteristics
We work with in-house marketing teams, consultants and agencies.
We see the most success where Growth Method is deployed in companies and marketing teams where there is an existing growth culture, or a top-down mandate from leadership for change.
Size doesn’t matter. We work with companies of all sizes — from teams of 6 to organisations of 6,000.
Secondary ICP characteristics
Additional common characteristics:
- Teams are trying to adopt a more agile approach but lack AI-native tooling
- Teams with clear growth goals (signups, demos booked, meetings booked, purchases etc)
- Teams that want to move fast without bureaucracy
- Use of tech platforms that embrace open standards (REST APIs, OpenAPI schema, MCP)
- English speaking team (we have teams across the UK, US, Europe and South America)
- Modern, autonomous marketing and growth teams that value speed, experimentation and impact
Anti ICP characteristics
- An outputs over outcomes culture
- Lacking business-focused metrics
- Waterfall marketing planning with long (3 month+) campaign cycles
