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After moving a campaign to Live, the results fields become visible allowing you to track metrics and document key learnings. The Results section allows users to record and analyse campaign outcomes in one place, combining qualitative insights with quantitative performance metrics. image.png Key features include:
  • Rich text field for entering narrative results, observations, and learnings.
  • Metric tracking table to log key performance indicators (KPIs), showing before and after values, along with automatic percentage change calculations.
  • Manual or automated entry options for flexibility — users can input data themselves or sync it from integrated analytics sources.
  • Simple, intuitive design that supports storytelling alongside data reporting.

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Positive signals

Not every campaign can be directly correlated to business outcomes and goals. Results and metric tracking enable team members to provide context and positive signals to determine if early “v1” campaigns are moving in the right direction.

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Campaign metrics

There are 2 options for adding data to your campaign results in Growth Method:
  1. Add manually (the default)
  2. Add automatically
The Before and After periods are calculated automatically based on your with date ranges display on hover. The % difference is calculated for you automatically. We could inclusive of start and end dates, inline with all popular analytics platforms.

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Automated Metrics (BETA)

We believe within 2 years the majority of marketers will access marketing analytics data via natural language interfaces (not traditional web analytics interfaces). We wrote about this recently here: https://growthmethod.com/ai-in-marketing-analytics. Automated metrics leverage natural language and AI to automatically retrieve data from your marketing analytics tools and update your campaign data automatically.

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The role of Growth Method

Our goal is not to be an marketing analytics tools, reporting/attribution platform or data warehouse, nor do we want to replace these solutions. We are focused on effective marketing campaign management.