Prioritised → Building → Live → Analysing → Complete
Priortisisedis currently Unscored at various places in the app, this is effectively your campaign backlog. We consider a campaign to have started once it enteres the Building stage.
By default, we encourage all teams to follow agile best practises and to complete campaigns within a standard 6 week period.
1
Prioritised
New campaigns are created using the campaign hypothesis builder and are scored automatically using our AI scoring algorithm. For more information see our guide to scoring.
- Duration: None
- Next stage: Building (manual)
2
Building
This is where your campaign idea transforms from an idea into an actionable experiments. Whilst the majority of the work here will be done outside of Growth Method, details of the work that has been done should be recorded here for your team. Inline with agile best practises sthis stage should take no more than 7 days.
- Editable field(s): Build
- Duration: 1 week (suggested)
- Next stage: Move to live (manual)
- Team notified: Yes
3
Live
Once built the campaign is moved live. By default campaigns remain in live for 4 weeks (28 days). Campaigns are moved to analyising and notifications sent to members automatically after 28 days.
- Editable field(s): Build, Results
- Duration: 28 days
- Next stage: Move to complete (automatic)
4
Analysing
Campaign is in the analysing stage where data is gathered, analysis is completed. This should take no more than 7 days.
- Editable field(s): Build, Results, Analysing
- Duration: 1 week (suggested)
- Next stage: Move to complete (manual)
5
Complete
Once analysis has been completed the campaign can be moved to the complete stage, and all team members will be notified.